see differently, think differently

Have you ever imagine almost Indonesian enjoy having their lunch by eating some donuts? Yes, unbelievable isn’t it? It was never been cross my minds before that around 5 years ago a hole in donuts become so popular nowadays. So let’s spend your time a lil’ bit to read about this hole story, will you?

A doughnut, or donut, referring the definition from Wikipedia is a sweet, deep-fried piece of dough or batter. There are so many popular international brand for donuts such as Krispy Kreme and Dunkin’ Donut.

Yes, for so many years if you asked Indonesian about what first brand come to their mine if u asked about donuts, it must be two majority answer, the first one should be Dunkin’ Donuts and the second one would be donut kampoeng (a cheap home-made donuts). But, now the market seems to have another answers.

It’s exactly started one year ago; I went to this marketing seminar in my university that talked about brand positioning. Johnny Andrean, also known as popular hair stylist, is one of the main speakers. His jobs as a hair stylist, make him to travel around countries and he impressed me of his business instinct and entreprenuership ideas. He taught me a lot about his business history.

One of Johnny successful business is in this hole area known as J.Co Donuts and Coffee. His baby isn’t almost three years but it already makes heaps traffic in queuing area of the J.Co store to taste the crunchy. To him crunchy means profit. Yep that’s true, its real business.

What makes J.Co influence the market? the answer is product innovation. Dunkin donuts as a market leader was already in their comfort zone, make them uncompetitive to the innovation, consumer as the market didn’t have their ability to choose another product, since dunkin is the only one at that moment. J.Co as the new player bring the fresh air to market, by make donuts as a trend setting lifestyle. Marketing mix between sakura strategy and open-kitchen in every outlet seems attract customer curiosity to tried and tastes the new J.Co experience.

Can you imagine, J.Co first outlet was opened in Lippo Karawaci on June 26, 2005. Now its been succeeded to open 29 outlet nationally, including one outlet in Malaysia, and will J.Coing soon in Singapore next year. I must said that J.Co is one of the most successful Indonesia franchise, created and owned by Indonesian. We have something to be proud of and hope to see another innovative idea comes from Indonesian, we believe it will happen. I’m proud to be Indonesian.

Tsunami victims in Aceh still in precaution relieved , but the warning to some kind of disaster never give you a wake up call. Once again mother nature shows her unmerciful power to the human being. The most astonishing tropical typhoon strike Bangladesh, at least reach 2,400 people dies. This climate changes have bring a true issue to humanity, I can only pray to the victims and give my care written up at my blog. Bangladesh we care.

Last weekend , even though I don’t have planned to go somewhere before, but me and my friends went to Sidney aquarium in Darling harbour, We’ve met at central station for the meeting point at 11 am and started to walk from there. My friend had one free tickets for buy 1 get 1 free for us. After 15 minutes walks, we arrived and directly queuing around with other visitors that majority of them is a tourist. I’m exciting and happy to see something different in this aquarium due to the prices is quite expensive which is around $AUD 29,00. I’ve been to one of the largest and biggest aquarium in my country at Taman Mini Indonesia Indah, in this beautiful aquarium I’ve ever seen, its only cost around Rp 3,000 ($AUD 50 cent). So, hope the prices paid the same as we get. (more…)

Masih ingatkah anda kondisi Indonesia pada jaman orde baru dibawah pimpinan Presiden Soeharto? Kondisi Indonesia pada saat itu boleh dibilang berada dimasa kejayaan nya, istilah Macan Asia pun layak kita sandang di bawah bendera merah putih. Perekonomian yang berjalan stabil, pembangunan infrastruktur serta prasarana yang berkembang pesat, mengambarkan betapa maju dan sejahtera nya rakyat indonesia pada masa itu.

Bertolak belakang dengan kondisi saat ini, dimana krisis ekonomi yang telak-telak menghatam bumi Indonesia, membuat kita seolah-olah bagaikan macan tanpa taring. Nafas yang terhengap-hengap tatkala tingkat Inflasi yang terus meningkat, nilai mata uang rupiah yang diobral +- Rp 10,000 /USD (pada saat itu), Indonesia bagaikan pasien di ruang gawat darurat. Dengan donor-donor darah (IMF) yang justru menginginkan kematian kita.

Namun ada hal yang masih tetap terjadi di dua era tersebut bahkan terjadi sebelumnya, sekarang dan (mungkin) akan tetap terjadi di masa mendatang, yaitu korupsi, dimana istilah korupsi merupakan hal yang jarang kita dengar di era order baru, namun tiba-tiba semua orang mengembar-gemborkan hal tersebut di era reformasi, seakan-akan kata tabu itu akhir nya bisa dengan bebas dan lepas diucapkan, rasanya seperti hal yang sudah tidak istimewa lagi. (more…)

Perkenalkan, nama saya Rusdi Indradewa dan saya adalah Ketua komunitas Jakarta Butuh Revolusi Budaya.Pada tanggal 27 Oktober 2007 yang lalu saya datang ke SDN Selong 01 Senopati Pagi Kebayoran Baru untuk bertemu dengan Kepala Sekolah Ibu Sri Subarni. Selain membicarakan tentang kegiatan Jakarta Butuh Revolusi Budaya (JBRB) saya berniat untuk melakukan silahturahmi dengan Beliau berhubung hari raya Idul Fitri baru saja berlalu.

Saya mengemukakan satu kendala utama yang kami hadapi dalam menjalankan bimbingan belajar (bimbel) gratis, yaitu kurangnya jumlah tenaga pengajar. Sebenarnya, JBRB sudah memiliki jumlah tenaga pengajar yang cukup namun sayangnya kebanyakan dari pengajar adalah mahasiswa yang sekarang sedang sibuk mengurus skripsi atau mengikuti praktek kerja lapangan sehingga saat ini JBRB mengalami sedikit kesulitan untuk menjalankan program bimbel tersebut. Selain masalah bimbel, saya juga melontarkan wacana Rumah Cerdas yang selama ini ada di pikiran para anggota JBRB. Rumah Cerdas dimaksudkan untuk meningkatkan minat baca para murid SDN Selong 01 yang selama ini tidak memiliki perpustakaan untuk memperoleh ilmu tambahan di luar kelas. (more…)