see differently, think differently

Have you ever imagine almost Indonesian enjoy having their lunch by eating some donuts? Yes, unbelievable isn’t it? It was never been cross my minds before that around 5 years ago a hole in donuts become so popular nowadays. So let’s spend your time a lil’ bit to read about this hole story, will you?

A doughnut, or donut, referring the definition from Wikipedia is a sweet, deep-fried piece of dough or batter. There are so many popular international brand for donuts such as Krispy Kreme and Dunkin’ Donut.

Yes, for so many years if you asked Indonesian about what first brand come to their mine if u asked about donuts, it must be two majority answer, the first one should be Dunkin’ Donuts and the second one would be donut kampoeng (a cheap home-made donuts). But, now the market seems to have another answers.

It’s exactly started one year ago; I went to this marketing seminar in my university that talked about brand positioning. Johnny Andrean, also known as popular hair stylist, is one of the main speakers. His jobs as a hair stylist, make him to travel around countries and he impressed me of his business instinct and entreprenuership ideas. He taught me a lot about his business history.

One of Johnny successful business is in this hole area known as J.Co Donuts and Coffee. His baby isn’t almost three years but it already makes heaps traffic in queuing area of the J.Co store to taste the crunchy. To him crunchy means profit. Yep that’s true, its real business.

What makes J.Co influence the market? the answer is product innovation. Dunkin donuts as a market leader was already in their comfort zone, make them uncompetitive to the innovation, consumer as the market didn’t have their ability to choose another product, since dunkin is the only one at that moment. J.Co as the new player bring the fresh air to market, by make donuts as a trend setting lifestyle. Marketing mix between sakura strategy and open-kitchen in every outlet seems attract customer curiosity to tried and tastes the new J.Co experience.

Can you imagine, J.Co first outlet was opened in Lippo Karawaci on June 26, 2005. Now its been succeeded to open 29 outlet nationally, including one outlet in Malaysia, and will J.Coing soon in Singapore next year. I must said that J.Co is one of the most successful Indonesia franchise, created and owned by Indonesian. We have something to be proud of and hope to see another innovative idea comes from Indonesian, we believe it will happen. I’m proud to be Indonesian.

“It’s all about the things called love

make me do everything for you…”

-Irfan samsons-

It’s a part of lyrics showed on the first introduction of Samsons Band video clip, one of the new rising stars in Indonesia music industries, in these video clips their trying to showed the role of Indonesian peace force Garuda XXIIIA that being placed in Lebanon. A children smile to his father who is army forces, hugs his wife, and tried to cheers them up before a goodbye is part of the scene in the clips. There is also part of the scene of Susilo Bambang Yudhoyono (SBY) whom you already know is The President of Republic of Indonesia, in this clip showed his thankfulness by shaking hands to all the peace forces that going to do their duty. (more…)

(1) “Just Do it“, (2) “Connecting People“, (3) “I’m Lovin It“

Kamu pasti tahu kan kira-kira apa produk atau perusahaan yang mempunyai tagline seperti diatas? benar kok kamu gak salah. Nike yang lebih dikenal dengan logo Swoosh-nya ber-tag line “Just Do It” melambangkan bahwa Nike perusahaan berjiwa muda yang berani menghadapi tantangan dalam menawarkan produk nya kepada konsumen, hal ini diterapkan juga kepada strategi pemasaran mereka yang secara benang merah memberi warna “Baru, Muda, dan Kebebasan”. Goodwill atau Royalty dari tagline tersebut nilai nya sama dengan seluruh asset, baik itu pabrik, produk ataupun investasi yang dimiliki Nike sebagai sebuah perusahaan.

Nokia, sebagai perusahaan telekomunikasi yang bertuan rumah di Finlandia ini menempatkan kata “Connecting People” pada setiap ponsel yang dikeluarkan nya. Makna tagline nya sendiri menggambarkan visi Nokia sebagai perusahaan selular yang bertujuan menghubungkan (connect) seluruh manusia di dunia untuk berkomunikasi hanya dengan sebuah telepon ngengam, dimana istilah The Third Generation yang digambarkan bahwa “The world is border less” dunia tanpa batasan, membuat tagline Nokia tersimpan dengan baik di hati para konsumen nya.

“Mcdonnalds - I’m Lovin It“ jingle itulah yang sering terdengar setiap iklan burger McD diputar, tagline yang menceritakan sebuah rasa cinta yang diberikan dalam sebuah burger, menancap kuat di hati para pencinta makanan fast food ini. Perusahaan multinasional yang tersebar di seluruh dunia ini bahkan berencana membuka restoran cepat saji pertama di luar angkasa yang menunjukan komitmen nya untuk terus berkembang demi tuntutan konsumen. (more…)