see differently, think differently

Bukanlah hal yang mudah untuk menjadi seorang pemimpin, atau lebih tepatnya memangku jabatan puncak sebuah perusahaan. Apalagi kalau jabatan tersebut adalah menjadi orang nomor satu di Bank Indonesia. Ya benar, Gubernur BI Burhanudin Abdulah adalah salah satu contoh terbaik saat ini. Beliau ditetapkan sebagai tersangka dalam kasus aliran dana Bank Indonesia dan diharuskan menjalani penahanan di rutan Jakarta.

Menurut pendapat saya, kalau melihat peran nya selama menjabat sebagai Gubernur BI, Burhanudin cukup handal dan ahli dalam kepemimpinannya untuk mengatur kestabilan ekonomi secara makro, tergambar dalam hal nilai tukar rupiah atau pun tingkat suku bunga yang stabil selama ini. Mendengar berita penahanan tersebut yang dilakukan oleh KPK cukup saya sesalkan, selain dikarenakan peran beliau yang cukup besar bagi negara ini, namun juga karena selama proses pemeriksaan berlangsung beliau secara itikad baik dan koperatif menjalaninya. (more…)

Known as the second president of Republic of Indonesia, H.M. Soeharto due to his ages and health problem is in critical condition. As Indonesian, he have so many contribution to this country, more than two decades of his “new order” regime had brought Indonesia to the top level of economic improvement and political prestige especially in South East Asian. Despite of his corruption cases, I will always remembered him as our great nation leader. Hope and pray for him.

Have you ever imagine almost Indonesian enjoy having their lunch by eating some donuts? Yes, unbelievable isn’t it? It was never been cross my minds before that around 5 years ago a hole in donuts become so popular nowadays. So let’s spend your time a lil’ bit to read about this hole story, will you?

A doughnut, or donut, referring the definition from Wikipedia is a sweet, deep-fried piece of dough or batter. There are so many popular international brand for donuts such as Krispy Kreme and Dunkin’ Donut.

Yes, for so many years if you asked Indonesian about what first brand come to their mine if u asked about donuts, it must be two majority answer, the first one should be Dunkin’ Donuts and the second one would be donut kampoeng (a cheap home-made donuts). But, now the market seems to have another answers.

It’s exactly started one year ago; I went to this marketing seminar in my university that talked about brand positioning. Johnny Andrean, also known as popular hair stylist, is one of the main speakers. His jobs as a hair stylist, make him to travel around countries and he impressed me of his business instinct and entreprenuership ideas. He taught me a lot about his business history.

One of Johnny successful business is in this hole area known as J.Co Donuts and Coffee. His baby isn’t almost three years but it already makes heaps traffic in queuing area of the J.Co store to taste the crunchy. To him crunchy means profit. Yep that’s true, its real business.

What makes J.Co influence the market? the answer is product innovation. Dunkin donuts as a market leader was already in their comfort zone, make them uncompetitive to the innovation, consumer as the market didn’t have their ability to choose another product, since dunkin is the only one at that moment. J.Co as the new player bring the fresh air to market, by make donuts as a trend setting lifestyle. Marketing mix between sakura strategy and open-kitchen in every outlet seems attract customer curiosity to tried and tastes the new J.Co experience.

Can you imagine, J.Co first outlet was opened in Lippo Karawaci on June 26, 2005. Now its been succeeded to open 29 outlet nationally, including one outlet in Malaysia, and will J.Coing soon in Singapore next year. I must said that J.Co is one of the most successful Indonesia franchise, created and owned by Indonesian. We have something to be proud of and hope to see another innovative idea comes from Indonesian, we believe it will happen. I’m proud to be Indonesian.

Masih ingatkah anda kondisi Indonesia pada jaman orde baru dibawah pimpinan Presiden Soeharto? Kondisi Indonesia pada saat itu boleh dibilang berada dimasa kejayaan nya, istilah Macan Asia pun layak kita sandang di bawah bendera merah putih. Perekonomian yang berjalan stabil, pembangunan infrastruktur serta prasarana yang berkembang pesat, mengambarkan betapa maju dan sejahtera nya rakyat indonesia pada masa itu.

Bertolak belakang dengan kondisi saat ini, dimana krisis ekonomi yang telak-telak menghatam bumi Indonesia, membuat kita seolah-olah bagaikan macan tanpa taring. Nafas yang terhengap-hengap tatkala tingkat Inflasi yang terus meningkat, nilai mata uang rupiah yang diobral +- Rp 10,000 /USD (pada saat itu), Indonesia bagaikan pasien di ruang gawat darurat. Dengan donor-donor darah (IMF) yang justru menginginkan kematian kita.

Namun ada hal yang masih tetap terjadi di dua era tersebut bahkan terjadi sebelumnya, sekarang dan (mungkin) akan tetap terjadi di masa mendatang, yaitu korupsi, dimana istilah korupsi merupakan hal yang jarang kita dengar di era order baru, namun tiba-tiba semua orang mengembar-gemborkan hal tersebut di era reformasi, seakan-akan kata tabu itu akhir nya bisa dengan bebas dan lepas diucapkan, rasanya seperti hal yang sudah tidak istimewa lagi. (more…)